BRAVIA FW-98BZ53L 98" Sony's Biggest & Brightest Professional Display

Bigger, Brighter, Better

Realize absolute image quality with the Sony BRAVIA FW-98BZ53L Display. The flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display features Deep Black Non-Glare Coating and Cognitive Processor XR. Experience awesome picture quality, brightness and contrast in Sony’s largest screen size.

The extraordinary presence of Sony’s biggest, brightest Professional BRAVIA demands every audience’s attention. Combining cutting-edge technology with installation-friendly features, the 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic color and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

The spectacular 780 nit brightness is not all. Brightness matters in busy retail showrooms or corporate lobbies. Sony's 98” BRAVIA BZ53L shines with the extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. The Full Array Local Dimming boosts peak brightness further to an eye-popping 1500 nits.

Non-Glare: Stunning Visuals, Even Under Harsh Lighting

The deep Black Non-Glare Coating ensures clarity and contrast, even in the brightest lighting. Bright or harsh room lights can mean gray, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life color and detail that catches everyone's eye, from corporate visitors and staff to shoppers and students.

standard display without anti-glare coating under bright lighting

BZ40 with anti-glare coating under bright lighting

High Refresh Rate

Sony's 98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR creates fast-paced on-screen movement with unprecedented smoothness, clarity and realism. Get great pictures fast. Forget fiddling with display settings – focus on getting amazing results without the hassle. One-Step Setting offers presets for your environment, including meeting room, vivid signage, natural signage, and graphics. Just pick a preset and BRAVIA instantly configures picture mode, input, control settings, and more.

Color, Clarity, Contrast

Discover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures. The powerful processor accesses vast amounts of picture data, intelligently recreating lost details and textures with upscaled image sources. Making bright areas even brighter, dark areas darker, and adding depth to scenes without losing highlights or shadow details. XR Motion Clarity analyzes scene data to ensure on-screen action stays smooth, bright, and clear without blur, even in fast-moving scenes.

Cognitive Processor

The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR opens an unprecedented viewing experience, deeply immersing you in every scene.

Flexible Installation

Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. Sony 98” BRAVIA BZ53L is engineered from the ground up for quicker, easier, more flexible installation in your environment.

32 GB Storage

The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98” BRAVIA BZ53L offers a very generous 32 GB internal storage – giving loads more room onboard to hold apps, photos, videos, and digital signage.

Find the Sony BRAVIA FW-98BZ50L 98'' Professional Display for sale at Shop AVI-SPL — AVI-SPL Shop (avispl.com)